Whatever you plan, the final result and destination must be crystal clear.
The success or failure of the entire momentum will hinge mainly on the result of this final destination. Don't just plan for planning sake, write down clearly what you hope to see, what will constitute a success and what will constitute a failure. Don't just do the former without the latter. With this in mind, planning becomes much more focused and agenda-ed and you will not find yourself slotting in events for the sake of it.
Planning